13 for 2013! [Part One]

Seeing as we’re in a brand New Year (although, almost at the end of the first month – where did January go?) we thought it would be a nice idea to explain 13 of the most helpful features on our websiteWhile 13 might be unlucky for some, we think it’s the perfect number. Our ultimate mission is to make buying a shower online quick, simple and painless. And to make sure we achieve that mission, we know that we need to have a brilliant website!

Gainsborough Website

This post will explain the first 7 features. Look out for Part Two which will go through the final 6 features.

1.) The Shower Store

We consider the Shower Store to be the heart of our website. It’s where we list all of our current ranges of showers, whether electric, mixer or  digital. We have made it easy for our customers to break down the categories even further by price, colour (for electrics) and home water system (for mixers) depending on which criteria are important. On each product page we have added plenty of detail to allow users to make an informed purchasing decision. So, that includes all features, as well as technical information such as water entry points as well as minimum and maximum pressure. We also display suggested alternative products at the bottom of each product page in case the current product is not quite suitable. Once the decision has been made, it’s a straightforward process to add the shower to the basket and complete the checkout process. And of course, all showers on our website are delivered free of charge.

2.) Help Me Choose

Now, while the Shower Store is definitely the heart of the site, the Help Me Choose function will be the starting point for many users. Help Me Choose has designed for customers who are not quite sure where to start. It will help them determine whether they want a mixer or an electric shower. For those who would like a mixer shower, the feature will help them work out which type of hot water system they have, if they are unsure. Once the type of shower has been determined, users will be directed to the relevant product listings with the Shower Store.

3.) Shower FAQs

Although many of our customers come to our website to buy a new shower, we have some current customers who may require some assistance. Our Shower FAQs have been devised by our knowledgeable Customer Service team to ensure that they contain the most appropriate advice. To keep things clear, the FAQs are separated into three sections: Electric Shower FAQs, Mixer Shower FAQs and General FAQs. On each page, users can find the solutions to some of the most commonly asked questions. We know this feature is particularly handy when the customer service department is closed. On every page, there is the option to contact us, whether by phone or email, should customers require further assistance.

4.) Parts Store

In addition to customers buying new showers and seeking advice, the Gainsborough website is also used as a spare parts store. If a part needs replacing, or the shower needs a refresh with a new hose or shower head, it’s very simple to find the relevant part and purchase. Customers can either browse by their shower model and then select the part from an exploded diagram, or alternatively type the part code into the search bar to be taken to the correct listing. Any customers that are unsure about their shower model can use the helpful Find Your Shower tool. Once the part has been selected, it is a simple process to add it the basket and complete the purchase. As with all showers, all spare parts come with free delivery.

5.) Shower Glossary

Our shower glossary is a relatively new addition to the website. It’s designed to help customers with some of the tricky technical terms that may be a bit confusing. At the moment, the Glossary can be found in the Advice Centre, but we plan to add a handy link in the future from each Product Page to make it easier to find (we’re nice like that).

6.) Replace an Old Model

If you have an older Gainsborough shower which is nearing the end of its life; and instead of buying a spare part you’d rather buy a brand new shower, then the Replace an Old Model page should be your first port of call. This page lists all of our older, now obsolete models, and suggests the best retro-fit replacement showers. Each suggestion conveniently links through to the respective Product Page too.

7.) Blog!

Yes, it’s this blog in position 7! Since it’s launch in February 2012 (almost 1 year old!), our blog has significantly increased in popularity, and continues to grow month on month. It’s now a valuable information and advice source for anyone interested in Gainsborough Showers – both current and potential new customers. We love to hear from you, so don’t be afraid to leave us a comment on any of our posts. And did you know it’s possible to receive this blog directly to your inbox? Sign up today and you’ll never have to come looking for us! A recent addition to our blog is the Twitter stream which features our latest tweets. And if you’re on Twitter, make sure you come and follow us @GainsShowers.

Stay tuned for Part 2 coming soon!

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